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YUNUS ONE-PAGER DEBATES (EARLY DRAFT), 24 NOVEMBER 2007


Intended 2008 use among 1000 readers of CREATING A WORLD WITHOUT POVERTY

- Social Business & Future of Capitalism, Muhammad Yunus Please help improve this catalogue and collaboratively debrief us on your citizen actions.
What is good (win-win-win) global?
Mistakes made by Development Program Economics
Sustainability Crises: Climate, Energy, Agriculture
Capitalism has become a half-developed structure
Seeing what a SOCIAL BUSINESS is - and is not
Visioning & Realising The Bank for the Poor
Poverty - Citizens Alert
SOCIAL BUSINESS 2.0
Poverty & Democracy 2.0
World 2050 : Wish-list
Social Action Forum - will Yunus & You create a worldwide happening?
Chris Macrae info@worldcitizen.tv - currently checking how book publisher feels about citizen rights to start these urgent rehearsals for human sustainability.
Book is launched January 2008. Publisher web
Yunus1000 prep space at facebook http://www.facebook.com/note.php?note_id=7179856845
Grouping around entrepreneurial revolutionary new Social ABCD at facebook:
http://www.facebook.com/group.php?gid=20352561800


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WHAT IS GOOD (WIN-WIN-WIN) GLOBAL? Yunus p.5
In a world where the ideology of free enterprise has no real challenger, why have free markets failed so many people? As some nations march towards ever greater prosperity, why has so much of the world been left behind? The reason is simple. Unfettered markets in their current form are not meant to solve social problems, and instead may actually exacerbate poverty, disease, corruption, crime and inequality


I support the idea of globalization -that free markets should expand beyond national borders, allowing trade among nations and a continuing flow of capital, and with governments wooing international companies by offering them business facilities, operating conveniences and tax and regulatory advantages. Globalization, as a general business principle, can bring more benefits to the poor than any other alternative. But without proper oversight and guidelines, globalization has the potential to be highly destructive. Global trade is like a hundred-lane highway criss-crossing the world. If it is a free-for-all high way, with no stoplights, speed limits, size restrictions or even lane-markers its surface will be taken over by the giant trucks from the world's most powerful economies. Small vehicles will be forced off the highway. In order to have win-win globalization, we must have fair traffic laws, traffic signals and traffic police . The rule of the "strongest takes all" must be replaced by rules that ensure the poorest have a place on the highway. Otherwise the global market falls under the control of financial imperialism


Are any of these answers to the above problem?
?Government? page 6
?Non-Profit Organisations? Page 9
?Multilateral Development Institutions - eg world bank, international finance corporation, 3 regional development banks of Africa, Asia, Caribbean page 11
?Corporate Social Responsibility? Page 12


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MISTAKES MADE BY DEVELOPMENT PROGRAM ECONOMICS -p52
1 Programs addressed to children should not be looked upon as "humanitarian" or "charitable". If poverty is to be reduced or eliminated, the next generation must be our focus. We must prepare them to peel off the signs and stigmas of poverty, and instill in them a sense of human dignity and hope for the future. Thus children focused programs are prime development ones - no less so than building an airport, factory or highway.


2 Development strategies focus too much on material accumulation and achievement. Instead the focus needs to be shifted to human beings, their initiative and enterprise. The first and foremost task of development is to turn on the engine of creativity inside each person. Any program that merely meets the physical needs of a poor person or even provides a job is not a true development program unless it leads to the unfolding of his or her creative energy.


3 Standard definition of economic development misses out on true contextual sustainability. Economic development should not be measured solely by income per capita, consumption per capita or anything per capita. The essence of development is changing the quality of life for the bottom half of the population. And that quality is not to be defined just by the size of the consumption basket or the range of choices offered to a person alone. It must also include the enabling environment that lets individuals explore their own creative potential. This is more important than any mere measure of income or consumption. (So it is that microcredit turns on the economic engines among the rejected population of society. Once a large number of these engines start working, the stage is set for big things.)
Exercise: Can you think of other blindspots of classical development economics?


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SUSTAINABILITY CRISES: CLIMATE, ENERGY, AGRICULTURE (PAGE 191 ON)


People around the world are beginning to see global warming as a serious problem. In wealthy nations the concerns of people are genuine but for the most part immediate responses are centered on threats to property or income, not life itself. In Bangladesh, the situation is more immediate: global warming is a threat to our very lives and livelihoods. In this respect, the troubles of Bangladesh represent those of the entire developing world. Problems ranging from climate change and water shortages to industrial pollution and high-priced energy, which are mere nuisances to people in the global North, pose life and death difficulties in the global South.


If the vast ice fields of Greenland continue to melt, global ocean levels will rise and start covering the world's low-lying land masses including Bangladesh. The scale of the human crisis will include devastating reductions in rice harvests, terrible loss of life, and a flood of refugees that could dwarf previous mass migrations. Whilst we Bangladeshi's can do a lot to fight poverty on our own, solving the global warming crisis will require a united effort by all the peoples of the world. If this effort is not mounted soon, I'm afraid that all our work to alleviate poverty and improve life for the world's poorest will be in vain.


To understand what must be done to solve the crisis before it devastates the world, we must understand its roots in economics, social and political circumstances, and human nature. In the decades since World War 2, the world economy has been growing at an unprecedented pace. This is a good thing in most ways. The wealth generated by new technologies, liberated markets and increased trade has improved the standard of living for hundreds of millions of people in the developed nations. It has also begun the process of lifting hundreds of million more out of poverty in the developing world. However, non-renewable resources are rapidly becoming depleted as the demand for them increases exponentially. Fuels, hardwoods, fish , potable water and many other essential commodities are becoming increasingly scarce. Moreover, industrial style agriculture as practiced in the United States degrades the soil and is in the long run unsustainable.


Thus in the form of capitalism under which most of the world is currently organised , there is an unhealthy connection between the environment and economic growth. The bigger the world economy, the bigger the threat to planet Earth - and in the long run to the survival of our species. In general, the higher the level of income in a country, the higher the contribution to the world's environmental risks.
It seems clear that the imbalance in resource use between rich and poor nations is neither just nor sustainable. Unfortunately, the principle response by those in power has been to seek ways to consolidate and retain that power. Governments in the developed nations consider it their mandate to make sure they control the world's most vital resources, no matter where these resources are found. They work hand in glove with big companies operating in the developing countries to make sure the availability continues uninterrupted. And when control over resources is being negotiated among corporate leaders, trade representatives and global diplomats, these major companies bring to the table their own financial power as well as the political and military power wielded by their home governments. It's no accident that certain regions of the world that are resource-rich have long been centres of political, miltary and economic intrigue as leaders of the rich nations vie for long-term control of the resources.


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CAPITALISM HAS BECOME A HALF-DEVELOPED STRUCTURE -P14
Capitalism takes a narrow view of human nature, assuming that people are one-dimensional beings concerned only with the pursuit of maximum profit. Today's concept of the free market is based on one-dimensional human being. It postulates that you are contributing to the society and the world in the best possible manner if you just concentrate on getting te most for yourself. When believers in this theory see gloomy news on television, they should begin to wonder whether pursuit of profit is a cure-all but they usually dismiss their doubts, blaming all the bad things in the world on "market failures". They have trained their minds to believe that well-functioning markets simply cannot produce unpleasant results.


I believe there is a much deeper problem. Today's free-market theory suffers from a "conceptualisation failure", a failure to capture the essence of what it is to be human. Conventional business theory has created a one-dimensional human being to play the role of business leader. We've insulated him from the rest of life: the religious, emotional, political and social. He is dedicated to one mission only - maximise profit. He is supported by other one-dimensional human beings who give him their money to achieve that mission. To quotte Oscar Wilde, they know the price of everything and the value of nothing.


Our economic theory has created a one-dimensional world peopled by those who devote themselves to the game whose victory is measured only by profit. And since we are persuaded by the theory that pursuit of profit is best way to bring happiness to humankind, we imitate the theory striving to transform ourselves into one-dimensional human beings. Today's world is so mesmerised by the success of capitalism that it does not dare doubt the system's underlying theory.


Yet the reality is very different from the theory. People are not one dimensional entities: they are excitingly multidimensional. Their emotions, beliefs, priorities and behaviour patterns can best be compared with the millions of shades we can produce from the three primary colours. Even the most famous capitalists have a wide range of interests and drives which is why tycoons like Carnegie or Bill Gates ultimately turn away from the game of profit to focus on higher objectives.


The presence of our multi-dimensional personalities means that not every business should be bound to serve the single objective of profit maximisation. This is where the new concept of social business comes in.
Exercise: How would you map organisational system of a social business


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SEEING WHAT A SOCIAL BUSINESS IS AND IS NOT -PAGE 17


To make today's half-developed structure of capitalism complete we need to introduce another kind of business -one that recognises the multi-dimensional nature of human beings. Entrepreneurs of social businesses design organisational systems not for limited personal gain but to pursue broad social goals

How can the products or services sold by a social business provide a social benefit. There are countless ways. For a few examples, imagine:
A social business that manufactures and sells high-quality nutritious food products at very low prices to a targeted market of poor and underfed children
A social business that designs and markets health insurance policies that provide affordable medical care to the poor
A social business that develops renewable-energy systems and sells them at reasonable prices to rural communities that otherwise can't afford access to energy
A social business that recycles garbage, sewage, and other waste products that would otherwise generate pollution in poor or politically powerless neighbourhoods

In its organisational structure, the social business is basically the same as a for-profit business. But it differs in objectives. Like other businesses it employs workers, creates goods or services, and provides thee to customers for a fair price. But its underlying criterion by which it should be evaluated- is to create social benefits for those whose lives it touches. The company itself may earn a profit, but investors who support it do not take any profits out of the company. A social business is a company that is cause-driven rather than profit-driven, with the potential to act as a change agent for the world.

A social business is very different from a charity. It is a business in every sense. When you are running a business you think differently and work differently than when you are running a charity. There are many organisations in the world today that concentrate on creating a social benefit. Most do not recover their operating costs. Nonprofit organisations and NGOs rely on charitable donations, foundation grants, or government support. Their leaders are forced to devote a lot of their time and energy to asking for money, a form of fund raising that focuses on institutional survival rather than expanding the benefits they can offer to those in need.

A social business is different. Operated in accordance with sound business principles, it aims for full cost recovery or even more as it concentrates on creating products and services that provide a social benefit. It pursues this goal by charging a price or fee for the products or services it creates.

A social-objective-driven product that charges a price or fee for its product but cannot cover its costs fully does not qualify as a social business. As long as it has to rely on subsidies and donations to cover its losses, it remains in the category of a charity. But once such a project achieves full cost recovery on a sustainable basis it graduates into another world - the world of business. Only then can it be called a social business. The achievement of full-cost recovery is a moment worth celebrating.

A social business differs from a charity in another important way. It has owners. A social business doesn't pay profits to investors but it does pay back to investors all of the money they invested. How long would that take. That is up to the management and investors. Also once the investors are repaid, they remain part owners of the social business with a say in its future. Businesspeople find this an exciting opportunity not only to bring money to a social business but to leverage their own business skill and creativity to solve social problems. That's a very exciting prospect.

(p218) Philanthropists of the future will be strongly drawn to social business. Major donors who come from the business world will immediately understand that the social business dollar is much more powerful than the charity dollar. Whereas the charity dollar can be used only once, the social business dollar recycles itself again and again to deliver benefits to more and more people. If I had been an adviser to Warren Buffett, I might have suggested he use part of his money to create a social business whose mission would be to provide affordable high quality health insurance to the 47 million Americans without it. If Buffett - a business genius with decades of experience in the insurance industry - were involved in designing this social business, it is hard to imagine how the new company could fail.
Exercise: if you know of cases of social businesses, we'd love to hear of them at info@worldcitizen.tv with a view to sharing among fellow users of these scripts


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VISIONING & REALISING THE BANK FOR THE POOR
Banking for the poor is not just about financial services- we must set a strong social agenda... This is the how and why of Grameen Bank (page 54)

No one who borrows from Grameen Bank stands alone. Each belongs to a self-made group of five friends, no two of whom may be related. When one of the five friends want to take out a loan, she needs approval from the remaining four. Although each borrower is responsible for her own loan, the group functions as a small social network that provides encouragement, psychological support, and at times practical assistance in bearing the unfamiliar burden of debt and steering the individual member through the unfamiliar world of "business".

Neither does each group of five stand alone. Ten to twelve groups come together in a weekly meeting in a centre, which is a simple hut like structure. There are 130,000 centres around the country serving Grameen members. At the weekly meeting, loan repayments are collected by the local branch officer, applications for new loans are submitted, and various inspirational, instructional and practical activities are undertaken from discussions about new business ideas to presentations about health or financial topics. The centre leadership is elected democratically. The community oriented dynamic of Grameen bank is an important reason for the success of our system.

Our social agenda is supported through the 16 Decisions. This is a set of social and personal commitments that evolved during our first decade. By 1984, they had become an integral part of the Grameen program. Every new member of the bank is expected to learn the 16 decisions and to pledge to follow them.

1 Grameen's 4 principles - discipline, unity, courage and hard work - we shall follow and advance in all walks of our lives
2 We shall bring prosperity to our families
3 We shall not live in dilapidated houses.
4 We shall grow vegetables all the year round. We shall eat plenty of them and sell the surplus.
5 During the plantation season, we will plant as many seedlings as possible.
6 We shall plan to keep our families small. We shall minimise our expenditures. We shall look after our health.
7 We shall educate our children and ensure that they can earn to pay for their education
8 We shall always keep our children and the environment clean
9 We shall build and use pit latrines
10 We shall boil water before using or use alum to purify it. We shall use pitcher filters to remove arsenic.
11 We shall not take any dowry at our sons' weddings or give any dowry in our daughters' weddings. We shall not practice child marriage
12 We shall not inflict injustice or anyone; neither shall we allow anyone to do so.
13 For higher income we shall collectively undertake bigger investments.
14 We shall always be ready to help each other. If anyone is in difficulty, we shall all help
15 If we come to know of any breach of discipline in any centre, we shall all go there and help restore discipline
16 We shall take part in all social activities collectively.

Because of the 16 decisions, Grameen borrowers have taken great care to send their children to school. Virtually every Grameen family has all of its school age children attending school regularly - quite an achievement for borrowers who were mostly illiterate. The spread of education to an entire generation of rural Bangladeshi has been a dramatic historical breakthrough.

The success of Grameen bank has grown from our willingness to recognise and honor human motivations and incentives that transcend the purely economic. Human beings are not just workers, consumers or even entrepreneurs. They are also parents, children, friends neighbours and citizens. They worry about their families, care about the communities where they live, and think a lot about their reputations and relationships with others. For traditional bankers, these human concerns don't exist. But they are at the heart of what makes Grameen Bank successful. The credit we offer is a tool for reshaping lives, and neither we bankers nor our borrowers ever lose sight of that reality.

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POVERTY - CITIZENS ALERT (p 104-108)
For too long people in developed nations have taken a fatalistic attitude towards poverty. Poverty doesn't only condemn humans to lives of difficulty and unhappiness, it can expose them to life-threatening dangers. Because poverty denies people any semblance of control over their own destiny, it is the ultimate denial of human rights. When freedom of speech or religion is violated in this country or that, global protest are often mobilised in response. Yet when poverty violates the rights of half the world's population, most of us turn our heads away.
Traditionally the poor have been looked upon as a social liability. Policies and institutions have grown up with this in mind. As a result the capacity of the poor to make productive contributions on their own behalf and to benefit the entire society has rarely been recognized. Once we recognise this capacity we can create programs that will support and make use of the creative gifts of the poor.

Many anti-poverty efforts are funded by well-intentioned people in the developed countries either through government grants, NGOs or international aid agencies. It is sad to see how much of this money is being invested in ways that are wasteful. In many cases money that is supposed to help the poor ends up creating businesses for companies in the developed world - training firms, consultants, and the like. In other cases its finds its way into corrupt local governments or elite social groups. Those in the developed world who want to reach out to the poor should make a political commitment to build solidarity with the bottom half of the population in the developing countries , especially the women among them. Taxpayers in developing countries should make it plain to their aid officials and legislative representatives that they want their money to go directly toward the reduction of poverty through the support of the productive capacities of poor people themselves

Prioritization of those in need is also important. Not only should the non-poor be excluded from an anti-poverty program, but the poorest and very poor should have higher priority than the less poor. One of the ways that many aid programs fail is by allowing resources to be diverted to unintended people. The most effective anti-poverty programs are purpose-built programs specifically tailored to the needs of the poor, not general projects serving society. Programs to build infrastructure, provide health-care or offer job training may be fine things. But experience shows that unless they specifically target the poor, the non-poor will eventually receive the lion's share of the benefits, leaving the poor as badly off as ever , or perhaps even worse so.

(p219) When we look back at human history, it is clear that we get what we want - or what we fail to refuse. If we are not achieving something, it is because we have not put our minds to it. We are accepting psychological limitations that prevent us from doing what we claim we want. At the moment, we accept the idea that we will always have poor people among us, that poverty is part of human destiny. The fact that we accept this notion is precisely why we continue to have the poor. If we firmly believe that poverty is unacceptable -that it should have no place in a civilised human society - then we will build appropriate institutions and policies to create a poverty-free world.

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SOCIAL BUSINESS 2.0 - IT Revolution (page 184)
My dream is of a world in which technology is harnessed to create a better life for everyone, not just the wealthy few. So far, it's been largely profit-obsessive corporations who decide the uses to which technology is put...When it comes to the new IT , "business as usual is not acceptable". The emerging technologies are so overwhelmingly important in shaping our future lives that we cannot leave the development of tomorrow's IT to the board-room decisions of big business alone. Instead "social business" must step up to take an important role in creating the next generation of IT.

I see individuals as the best bet for starting this effort, particularly individuals who are IT enthusiasts and have a foothold in the worlds of business, technology, science, the arts and academia. There are thousands of brilliant idealistic people like this around the world who would like to devote their time, energy, and talent to finding ways of using It to help poor people escape poverty. It itself can bring these individuals together , using the internet to build a strong global force of people dedicated to applying the power on information to the world's most serious social problems.

I propose giving this movement a structure by creating an umbrella organisation to embody and support it. Let's call it ISEP - Information Solutions Ending Poverty.

How will ISEP get started? Any individual, group can start it by presenting a mission statement on the web and asking others to join in the network. Once it starts rolling there might be a conference (virtual or real) to build a leadership team, and to establish an entity that can accept funds and present the network to the public.

ISEP will probably have a group of paid staff as well as volunteers and interns devoted to the network's programs. However, its true legitimacy and authority will come from its membership -high-powered imaginative people and organisations who are committed to contributing their talents to designing, developing, testing, implementing and marketing IT solutions for the poor.
The money to create ISEP certainly exists. What is needed is a focus on IT for the poor, the will to establish a worldwide network of people devoted to that focus, and the visionary leadership of a few strong individuals to drive the process.
I could make a long list of projects that ISEP members could spearhead. Here are a few:
ISEP could generate ready to apply social business ideas for using It to bring services to the poor as well as to take products and services from the poor to the broader market. ISEP could also publish these ideas as widely as possible.
ISEP members could develop prototypes for IT infrastucture and info systems for anti-poverty programs and services anywhere in the world
ISEP members could study the interface between the informational needs of the poor (especially those related to their productivity at work) and existing IT capabilities, and then proactively create applications or system needed to better serve the poor
ISEP could identify IT infrastructure imperatives for the delivery of education, helath care, good governance, and legal services to the poor, and providing consulting services to governments, NGOs and businesses that are interested in producing te necessary infrastructure
ISEP could create informational networks based on geographical area, causes and correlates of poverty (agriculture, product marketing, health, education, legal , women, children, destitute, indigenous people and so on).
ISEP will be a dynamic network of institutions and persons around the globe, all working toward common goals as articulated, defined and monitored by a steering team. I am hoping that somewhere in the world someone reading this book will accept the challenge of launching this ISEP initiative around the world

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POVERTY & DEMOCRACY 2.0 p187
It's most important impact may be on the political realm - since the elimination of global poverty can never truly evolve until the poor take their rightful place as fully empowered citizens of free societies.

Unfortunately, the political process in many countries has been very frustrating to say the least. Investing huge sums of money to buy government offices, manipulating the media to create false images of candidates, and dirty tricks designed to smear opponents or even steal elections have become all too common. In some countries, units of the armed forces or private militias have seized control of the mechanisms of government. All too often "people power" http://peoplepower.jp seems to have disappeared from politics replaced my money power, muscle power or even firepower.

We see these troubles with democracy in some of the world's largest countries including USA and Russia. Similar problems exist in Bangladesh, where political corruption, distortion of the very purpose of governance, and self-dealing have been rampant.
As a result of the problems with democracy, people around the world are losing faith in the political process. Young people especially have been turning apolitical, rejecting a system they regard as hopelessly compromised. In this climate, politicians feel driven to consolidate their power by stoking hatred between citizens, ethnic groups. Religions and nations. When citizens are forced to confront their own governments in an antagonistic way or must struggle to surmount needless barriers built by the state just to live productive lives, then neither freedom nor enterprise can flourish.

Yet democracy is the best political framework we have to unleash the creative energy of the people, particularly the young. Today, the new IT offers a powerful tool in support of real democracy. Information s power. This is why governments that seek to rule over people instead of serve them are so eager to maintain their control over information. By making such centralized control far more difficult , the new IT, especially the internet, creates enormous obstacles for would-be tyrants.

Thanks to the internet, a single individual can now speak to the whole world without the control f any intermediary. This makes IT a powerful amplifier of the voices of the people, especially minority groups, the poor, and the geographically isolated. It also reduces the costs in time, energy and money of communicating with a large number of people.

IT can give voice to the voiceless, eyes to the politically blind, ears to the politically deaf. It is a reason why governments, businesses, NGOs and ordinary citizens need to join forces to make sure that the power of technology is put within reach of everyone in the world -including the poorest among us, who need its help the most

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WORLD 2050 : WISHLIST (page 213)
Today's rapid pace of change makes it crucial that we, as individual citizens, have a clear idea as to where we want our world to go. If we hope to find and stay on the right course, we must agree on the basic features of the world we want to create. And we must think big, as big as we dare imagine- lest we waste the unprecedented opportunities that the world is offering us. Let us dream the wildest possible dreams and then pursue them. Here is my wish list for the world I would like to see emerge by 2050. How many of these dreams do you share?
Poverty will be gone. Every country will have its poverty museum, and the global poverty museum will be located in the last country to eradicate poverty completely

All people will be global citizens of equal status.
War will be obsolete; Nuclear weapons and other weapons of mass destruction will have been eliminated.
So called incurable diseases from cancer to AIDS, will have been eradicated. Disease will be a rare phenomenon subject to immediate treatment. High quality healthcare will be available to everyone, and both infant mortality and maternal mortality will be things of the past.
A first rate global education system will be available to all from anywhere in the world. All children will experience the excitement of learning, and will grow up as caring individuals dedicated to the wellbeing of others as well as themselves.

Each person will have the full opportunity to explore the limits of his or her potential, regardless of gender, race, nationality, religion or family heritage. People from all nations and backgrounds will have a fair chance to participate in te great adventures of te human species and to expand the horizons oh human knowledge and creativity.
A global government will resolve conflicts between nations and regions, secure the quality of life of all people, and ensure the environment is protected.
The political system will allow every citizen of the world to participate in collective decision-making while minimising interference by the state in individual activities.
The global economic system will encourage individuals, businesses and institutions to share their prosperity and participate actively in bringing prosperity to others, making income inequality an irrelevant issue. "unemployment" and "welfare" will be unheard of.
All people will be committed to maintaining a sustainable lifestyle. Sun, water and wind will be the main sources of power.
Humans will be able to forecast earthquakes, tsunamis, cyclones and other natural disasters precisely, and in time to minimise damage and loss of life
Free wireless connections will facilitate communication among peoples anywhere in the world. Language barriers will be eliminated on the internet etc through simultaneous translation software
There will be no discrimination of any kind, whether based on race, color, religion, gender, sexual orientation, political belief, language, culture or any other factor
All cultures, ethnic groups and religions will flourish to their full beauty and creativity, contributing to the magnificent unified orchestra of human society.

The process of imagining a future world of our liking is a major missing element in our educational system. We don't prepare out students to think as individuals about what kind of world they would like to create Each student could explain to the class why he wants the things he wants. Other students may endorse his ideas, offer better alternatives or challenge him. Then the students will go n to discuss how to create the better world they imagine, what they can do to make it happen, what the barriers are, and how partnerships and organsizations can be created to promote the goal. The course would be fun, and more important, it would be a great preparation for an exciting journey

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SOCIAL ACTION FORUM - WILL YUNUS & YOU CREATE A WORLDWIDE HAPPENING?
Having a dream about a better world is fun. Why not interact to help make the reality closer too? My suggestion: create a small organisation we call a Social Action Forum. It can be as small as three people who band together to address a single, manageable local problem. If others want to join that's fine. But if you feel comfortable with three, don't try to expand that number

I am planning to create a website where you can register your social action forum. On the website, you can describe your plan for the year, record you thoughts, mention the frustrations and excitement of your work, show the progress you are making, and display pictures relating to your project. To start a Forum -all you need is the willingness and initiative to make a difference.

You might start a forum around a neighbourhood improvement. Or if you live in a developing country, the action forum might be built around helping a beggar find a job or self-employment. Some social action forums may remain small, operate for 2 or 3 years and then disband. Others may grow bigger and bigger, and some may become successful businesses.. An idea from one forum may inspire other forums to replicate the idea. A few forums may grow into major programs with the potential to transform societies.

Aside from launching a Social Action Forum, there are may steps that individuals can take to help promote the social-business idea. If you are a teacher, you could help launch a course to teach young business people about social business. If you are a member of a civic or faith group, you could help arrange a series of lectures, meetings or conferences about opportunities for social businesses in your community. If you help to oversee a pension fund, you can propose that part of those resources be set aside to invest in social business. And of course, if you are a business executive, you can explain to your CEO the value of creating a social business.

One way to generate social business ideas is to host competitions. Any organisation or person can sponsor such a competition: a school, a foundation, a chamber of commerce, a civic group and so on. I can picture local, regional and even global competitions with hundreds of thousands of participants vying to create the most practical, ambitious and exciting concepts for social business. Prizes for the best business designs could include investment funding for the project, or connections to social investors. All the proposals submitted could be published on the internet to inspire the designers of subsequent competitions or to provide ideas for entrepreneurs who want to start social businesses.

I have been promoting the idea of a social-business competition for a while, and now the Taiwanese magazine Business Weekly has announced such a competition. It has raised $1.5 million to provide seed money for the top 10 submissions, which will be announced November 2007. I am absolutely delighted by this initiative.